Halal Certification

Overview

Islamic branding is an idea whose time has come, as brands tracking a broader consumer base get accustomed to Muslim sensibilities. It's not just about halal food alone, for it's at the forefront of the branding repertoire that resonates deeply with Muslim consumers around the globe.

There are 1.6 billion Muslims living around the world today making up 23.4% of the global population. If current trends continue, Muslims will make up 26.4% of the world's total projected population of 8.3 billion in 20301. The Muslim market spans an estimated US$2 trillion, making it one of the fastest growing consumer segments in the world2. According to Reuters, the Halal food market alone—which accounts for 12% of global trade in agri-food products—is estimated at US$560 billion.

Muslim tourists globally represent a major niche market-a market that has a young demographic, is growing in affluence, and is increasingly asserting its unique needs on the travel, tourism and hospitality market.

A study estimates that the global Muslim tourism market in 2011was $126.1 billion in outbound expenditure (not including core religious travel expenditure of Hajj & Umrah, but covering leisure, business, and other tourism segments). This constitutes 12.3% of the total global outbound tourism expenditure in 2011 of $1,034 billion.

The unique Muslim lifestyle consumer drivers are centered on Halal food, family friendly environments, religious practices accommodation, gender relation nuances, and other areas. While this is a large travel segment-very few hotels, airlines and tourism destinations moved to meet demand. Industry players a unique opportunity to lead in adding this segment to their multicultural marketing mixes.

Advantages of Halal Certification to the Manufacturers and Producers:

PROCEDURE

Halal Certification Steps

Note:Halal Council of India may refuse a halal certification application if the client does not comply or fails to comply with the halal requirements, halal standards and Islamic norms and if the client fails to meet with any of the clauses of the halal certification agreement.

Suspension or withdrawal the Halal Certificate

Policy for maintaining, extending and renewing the Halal certificate